Datenschutzerklärung

Privacy Policy

Last updated: July 21, 2026

Serenique operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a personalized shopping experience (the "Services"). Serenique is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose personal information when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and that you agree to the collection, use and disclosure of your information as described in this Privacy Policy.

What personal information do we collect or process?

When we use the term "personal information," we are referring to information that identifies you or another person, or that can be directly associated with you. Personal information does not include information that is collected anonymously or has been anonymized in such a way that you cannot be identified or associated with it. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including any inferences drawn from that personal information:

Contact details including name, mailing address, billing address, shipping address, phone number and email address.
Financial information including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
Account information including username, password, security questions, configurations and settings.
Transaction information including the items you view, add to your cart, add to your wishlist, or purchase, return, exchange or cancel, as well as your past transactions.
Communications with us including the information you provide when communicating with us, for example when you submit a customer support request.
Device information including information about your device, browser or network connection, IP address and other unique identifiers.
Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal information

We may collect personal information from the following sources:

Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services, including from your device, when you use our products or services or visit our website, and through the use of cookies and similar technologies.
From our service providers, including when we engage service providers to enable certain technologies and when they collect or process your personal information on our behalf.
From our partners and other third parties.

How do we use your personal information?

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Providing, tailoring and improving the Services. We use your personal information to provide the Services to you. This includes, among other things, performing our contract with you, processing your payments, fulfilling your orders, saving your configurations and the items you are interested in, sending notifications relating to your account, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling you to submit reviews, and creating a personalized shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal information to better tailor and improve the Services.
Marketing and advertising. We use your personal information for marketing and promotional purposes, for example to send marketing and promotional communications by email, text message or postal mail, and to show you advertising for products or services online, whether on the Services or other websites, including based on items you previously purchased or added to your cart, as well as other activity relating to the Services.
Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access details with any other person.
Communicating with you. We use your personal information to provide you with customer support and effective services, to respond to your inquiries in a timely manner, and to maintain our business relationship with you.
Legal reasons. We use your personal information to comply with applicable law or to respond to lawful legal process, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual litigation or other adversarial proceedings, and to investigate potential violations of our terms or policies or to enforce those terms and policies.

How do we disclose personal information?

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties that perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
We disclose personal information to business and marketing partners that provide marketing services for you and display advertising to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to direct us not to disclose information about you in order to display targeted advertising and marketing to you based on your online activity across different merchants and websites.
When you instruct us or otherwise consent to disclose certain information to third parties, for example to deliver products to you, or when you use social media widgets or login integrations.
We disclose personal information to our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services is shared with Shopify as well as with third parties who may be located in countries other than your country of residence, in order to provide and improve the Services for you. In addition, to protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our store, with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. For more information about how Shopify uses your personal information and what rights you have, please see the Shopify Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights regarding your personal information listed here via the link to the Shopify privacy portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies as well as any other terms and conditions. We make no guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of the information found on those sites. Information you provide in public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by any third party. Our inclusion of such links does not imply that we endorse the content of these platforms or their owners or operators, unless expressly stated within the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information from children who are below the age of majority in your country. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of any "sharing" or "selling" (as those terms are defined under applicable law) of personal information of individuals under 16 years of age.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we therefore cannot guarantee "perfect security." In addition, information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on a number of factors. These include, for example, whether we need the information to maintain your account, to provide the Services to you, to comply with legal obligations, to resolve disputes, or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you reside, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

Right of access. You may have the right to request access to the personal information we hold about you.
Right to erasure. You may have the right to request that we delete the personal information we hold about you.
Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Managing communication preferences. We may send you promotional emails. You may opt out of receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, you may, subject to exceptions and limitations under local law, exercise the following rights in addition to those set out above:

Right to object and right to restriction of processing. You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
Withdrawal of consent. Where we rely on consent to process your personal information, you have the right to withdraw that consent. Withdrawing your consent does not affect the lawfulness of processing based on your consent prior to the withdrawal.

You may exercise these rights where indicated within the Services, or by contacting us using the contact details provided below. For more information about how Shopify uses your personal information and what rights you have, including rights relating to the information processed by Shopify, please see https://privacy.shopify.com/en.

You will not be disadvantaged in any way for exercising these rights. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf. This may require you to verify your identity directly with us. We will respond to your request within a reasonable time as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you reside, you have the right to appeal our decision by contacting us using the contact details below, or to lodge your complaint with the competent data protection authority. A list of the competent data protection supervisory authorities is available for the European Economic Area. If you would like to access it, you may do so here.

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside.

Where we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority of the United Kingdom, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide any notice required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please contact us by phone at +49 15174209418, by email at serenique.store@online.de, or by mail at Auf der Hübben 9c, 40724 Hilden, Germany. For the purposes of applicable data protection law, we are the data controller of your personal information.